WHENEVER YOU HAVE A PROBLEM YOUR MUM MAKES YOU FEEL BETTER
SUDOCREM IS A SOOTHING CREAM
YOU BUY SUDOCREM BECAUSE IT'S SOOTHES LIKE MUM
SOOTHES LIKE MUM
The figures would be made out of smudges of cream.
Twitter competition to get people to share stories about their mums.
Special locket Sudocrem tub that people could put a photo of a loved one.
Sudocrem TV Ad