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SUDOCREM

INSight

WHENEVER YOU HAVE A PROBLEM YOUR MUM MAKES YOU FEEL BETTER

OBSERVATION

SUDOCREM IS A SOOTHING CREAM

ARGUMENT

YOU BUY SUDOCREM BECAUSE IT'S SOOTHES LIKE MUM

STRATEGY

SOOTHES LIKE MUM

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The figures would be made out of smudges of cream.

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Twitter competition to get people to share stories about their mums.

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Special locket Sudocrem tub that people could put a photo of a loved one.

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Sudocrem TV Ad