RECRUITMENT NUMBERS HAVE DROPPED IN RECENT YEARS
PEOPLE SEE THE MILITARY AS A LAST RESORT AND THE EASY CAREER OPTION IF ALL ELSE FAILS
GIVE PEOPLE A TASTE OF THE REAL PHYSICAL AND MENTAL REQUIREMENTS TO JOIN THE ROYAL NAVY
MADE FOR THE ROYAL NAVY
We'd install this unique pull up bars into selected gyms, designed to look like a periscope. Once you hold yourself at the top of the pull up, it will reveal the pull up challenge to qualify
for the Royal Navy.
Also placed throughout gyms nationwide would be these Royal Navy challenges to see if people have what it takes to qualify for the Royal Navy.
We wanted to challenge people mentally as well as physically, so we'd also do adverts with brain teasers and problem solving tasks.
Once completing the task you'd scan the QR code on the poster and it would create a VR experience transporting you onboard an aircraft carrier.
After taking part in one of the challenges, you'd be invited to an experience day to see what the average work day is like for someone in the Navy.
We wanted to really push people to see if they had what it takes. We'd create a social experiment where a stranger has fallen onto a train track and not able to rescue themselves. Would you step in? We'd repeat the experiment multiple times and film it. Then create an advert with the results.