D&AD New Blood Winner - 2020 - Penguin Pal

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Running Time 1:57
 

We found that most young people want to read books but struggle to find the time. Largely because they don't know how long books take to read. So end up putting it off altogether.

Penguin Pal will allow users to instantly find out how long books will take to finish by doing a simple reading test. Allowing them to fit it around their schedule.

Reading test

 

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Personal reading speed
 

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Profile

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Scanner
Scanning books on the go allows you to find out how long any book will take you to read

 

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Personal schedule
Allows Penguin pal to suggest when is best to read

 

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Notifications
 

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Activation
Penguin box in kings Cross station

 

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