INSIGHT

1 IN 5 PEOPLE HAVE NO ACCESS TO A GARDEN. MOST DON'T EVEN HAVE THE LUXURY OF A SOUTH FACING WINDOW.

SOLUTION

SHOW CITY DWELLERS HOW YOU CAN TURN EVEN THE MOST INHOSPITABLE SPACE INTO AN LUSHES OASIS.

STRATEGY

MAKE ANY SPACE YOUR GARDEN

Before

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After

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we'd sponsor people's apartment windows and create amazing displays throughout London as real living adverts. 

The tube is a famously awful place to spend time. Considered a pretty inhospitable place to be. We'd turn a tube line into an oasis with plants, showing how with Miracle Gro you can make a garden anywhere.

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Miracle Gro takes over London bus routes showing how plants can improve any space.

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also offering free plants to take home to create your own garden.

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full page newspaper ad giving you instructions to create your own plant pots out of the advert.

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You can tear off the corner of the paper and plant it in the pot. The paper will be built from seeds.

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Also transforming phoneboxes.

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Close-up of guy sunbathing with plants around him with the sound of nature and a lawnmower. camera slowly pans out revealing that he's in a cramped apartment with his head out of the window, making him feel like he's outside. finishes with tag line "Make any space your garden".

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10 second Youtube advert

10 second Instagram advert

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Instagram advert that once you like the post the plants grow out of control grabbing the heart.