1 IN 5 PEOPLE HAVE NO ACCESS TO A GARDEN. MOST DON'T EVEN HAVE THE LUXURY OF A SOUTH FACING WINDOW.
SHOW CITY DWELLERS HOW YOU CAN TURN EVEN THE MOST INHOSPITABLE SPACE INTO AN LUSHES OASIS.
MAKE ANY SPACE YOUR GARDEN
we'd sponsor people's apartment windows and create amazing displays throughout London as real living adverts.
The tube is a famously awful place to spend time. Considered a pretty inhospitable place to be. We'd turn a tube line into an oasis with plants, showing how with Miracle Gro you can make a garden anywhere.
Miracle Gro takes over London bus routes showing how plants can improve any space.
also offering free plants to take home to create your own garden.
full page newspaper ad giving you instructions to create your own plant pots out of the advert.
You can tear off the corner of the paper and plant it in the pot. The paper will be built from seeds.
Also transforming phoneboxes.
Close-up of guy sunbathing with plants around him with the sound of nature and a lawnmower. camera slowly pans out revealing that he's in a cramped apartment with his head out of the window, making him feel like he's outside. finishes with tag line "Make any space your garden".
10 second Youtube advert
10 second Instagram advert
Instagram advert that once you like the post the plants grow out of control grabbing the heart.