Problem

Heart disease is seen as a male issue. Despite the fact that more women die of it than men every year.

 

"The symptoms being harder to distinguish in women, causing them to be misdiagnosed 50% more than men and often taking twice as long to seek medical help."

SOLUTION

Team up with Hasbro to create the first female Operation game around the unknown symptoms heart disease.

 

Produced in a limited run of 683 to represent the women that die each year from the lack of equal care. With all proceeds going to the British Heart Foundation.

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The game would contain the latest information on heart disease. Prompting women to visit their GP.

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The game would be adapted to become an app that people can easily download and engage with.

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