Problem
Rescues are seen as dangerous and problematic. In reality,
90% of rescues are re-homed due to a change in circumstances. 


Solution
We take on Crufts, the pinnacle of the "proper pet"
and show how rescues can be award winners too. 

Strategy
AWARD WINNING RESCUES

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Scrufts is a touring show, visiting parks across London with a host of events. Giving the rescues at Battersea a chance to show their skills, and for people to see them in person.

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All the animals at the show would win some form of award, making them all award winners.

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Post event social content of all the animals and their award, to encourage people to adopt a champion