Problem

Get people to take part in a AstraZeneca trial for a new COVID-19 treatment within 3 days of testing positive.

SOLUTION

We relate to the struggle that people go through while they battle the virus, using the iconic testing box and positioning a fighter inside to encourage people to bring their fight to AstraZeneca.

Live work from Havas Lynx Faze 

Tackle Covid-19 Trial Recruitment Poster
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30 Sec Radio Ad

Give it a listen

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